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Which Property Agency Should You Join That Suits Your Personality The Most?

Updated: 5 hours ago


What factors should you look out for when searching for a real estate agency

Which property agency should i join after passing my RES exams?


If you've passed your RES exams, CONGRATULATIONS! It wasn't easy and you deserve a pat on the back for the commitment you put in!

The next step is to select an estate agency to join. Not all agencies are the same and all have their pros and cons.


At this moment of writing, the top 6 real estate agencies are OrangeTee & Tie, ERA, Huttons, Propnex, Savills and SRI.


List of the largest real estate agencies in Singapore. Is bigger always better?

As a new agent, you might find it difficult to choose the best fit for you right away and it is understandable.

After all, as a new agent, you are raring to go and might not be able to discern all the REALLY IMPORTANT platforms versus the "Good to have" ones.

After being in this industry for more than a decade and being in my 4th agency, i have learnt about what really counts in selecting the right real estate agency to join and who i choose to associate with.


I started out my career thinking that a big local brand or MNC real estate consultancy brand were important as more people would have heard of or know of them.


It is true. At first.

But never is the agency's brand more important than the person that you are and the value you bring.


If i may distill my experience to the essence of what i wished i knew when i first started out, these will be the main 4 points.


1st, Quality of people you work with


So, I came to realise within less than a year that no one asks or talks very much about the firm i was with; and it never was the reason whether i secured an exclusive listing or not.


Fast forward 9 years after starting out, i discovered that what i will need is in fact great quality people around me in order to succeed.


Not just a great brand to shelter me.


I am the brand. The people i choose to associate with are the brand - a living breathing brand.

Clients stick to us for who we are and even forget which agencies we are from.

Now, by great quality of people, i don't just mean great sales; but great attitudes, helpful and encouraging personalities and people who uphold good values and ethics.


People who will be there for you in good times and bad; who genuinely celebrate your successes wholeheartedly with you. People who lift you up; not pull you down with their insecurities.

Take note that finding a mentor with alot of experience/top in sales does not automatically mean quality mentorship as i have witnessed time and again.


Thus, be aware of whom you are working with. Always spend extra time to get to know your potential mentor, meet future teammates and do your own background checks via social media.

Wisdom is spending more time researching now so you won't have to pay for it in multiple-folds later.

It is easy to be taken advantage of and i have seen agents getting the shorter end of the stick unaware of what is normal and not, burdened to do routine tasks for their mentor/seniors without knowing their rights or even paying for stuff that should be free.


In one of the worst cases i knew about, a poor agent was made used of by his mentor for a year and eventually dropped out as he made zero income.


In some cases, new agents could be misled down ethically questionable paths and short cuts through the lure of easy and big money, and eventually burn out from conflict with their values or having karma catch up with them.

Therefore, being with the right company of people is important to help you have an enjoyable career with longevity and to do well and good.


2. Technology


Real estate mobile apps and technology are an important force multiplier these days and can change your fortunes drastically by multiplying the number of tasks you can complete in a day.


Common challenges of agents are the repetitive prospecting, marketing and following up work that takes up too much time and effort on a daily basis. These days, we incorporate advanced practical technology to help us cope with these tasks automatically.

With more time freed up for higher value tasks like face-time with clients or time for your loved ones, you will find real estate much more lucrative and enjoyable.


Take note of this as almost all agencies will say they have mobile apps.


However, we all know that these days anyone can build an app but having just having one is different from having a tested, proven and practical app that REALLY will help you save time, effort and money.


If in doubt, never hesitate to ask for an in-depth demo of what the app can do.

Have technology work for you and not manually repeat routine tasks with your time and energy.


Work smart; not just hard.


Example:

Check out NAVIS technology in-depth here.


3. Training Programmes


These days basic trainings are no longer enough as younger generation of DIY customers and fixed rate brokers have emerged.

As such, advanced real estate training topics such as creative mortgage and financial strategies, property holding and structuring techniques and long term timeline and exit plans for investments are necessary for property agents to learn and internalise to remain valuable and relevant to consumers.


These skills enable agents to adopt an investor's mindset themselves and construct proposals from scratch with maximum cost and tax savings.

We call this future-proofing our agents.

Advanced social media marketing and targeting strategies are also the name of the game nowadays as agents adopt "push marketing" to close listings quicker.

Ensure that the team or real estate agency you are joining provides such lessons, scripts and presentation slides that can help you master these topics quickly so that your deployment time can be shortened.


If you can, also check to ensure that the syllabus is updated and relevant.


Creative headlines and sensationalised marketing can easily obscure the actual quality of the training.

Read up more about our specially curated training programmes at NAVIS!


4. Project Opportunities


It is critical that your agency has a large pipeline of major new project launches in Singapore as this would bring you ample opportunities for your clients to explore.

Project sales typically pays higher commissions than the resale market usual of 2% and sometimes can even go all the way up to 10%.


Of course, there are usually catches to these really high commissions but i will not go into it in this article.

Also, appointed agencies for developers always have the upper hand in marketing and closing sales as they have access to 1st hand information and pricing before everyone else. (Check out some of OrangeTee's current projects pipelines here.)


Hence, prior to signing on the associate application form, always do your own checks and enter with eyes wide open.


To summarise, when you are out searching for a good real estate agency to join, do ask about and observe these 4 points to ensure you get the best possible start and support for your career:


1. People

2. Training

3. Technology

4. Projects


All the best and i bid you fair winds and following seas! = )


Looking for great real estate career mentorship to shorten your learning curve?

Drop me a WhatsApp/Email if you would like to start your career with our team or attend our next Career Seminar!


Did this article provide you with ideas or inspiration?


Like, comment below and share this with your friends who are embarking on a career in real estate sales!


Stuart Chng, Senior Associate Executive Director of OrangeTee & Tie, is a renowned leader, real estate broker and personality in the real estate industry.


He is a licensed real estate agent, team leader, industry trainer and speaker, columnist for several property newsletters and blogs and is often quoted in media interviews on 938FM, Channel 5, Property Report, PropertyGuru, 99.co, EdgeProp and other publications.


Throughout his career, he has helped many clients grow their wealth through sieving through great property investments (Usually undervalued deals) and managing their portfolios.


Stuart has also coached many top million dollar producing agents from different real estate agencies in Singapore.


P.s. If you would like to find out more about the platforms that we have created for our people, you are welcome to drop me a message or check out our projects, training and technology tabs.


Relevant Readings:


- Find out more about a Property Agent's Career Path with OrangeTee.


- Passed your RES Exams? Find out what immediate steps to take next to quickly reach your goals!