Two Condos Launched In 2007. One Gained 62%. The Other Lost 26%. Here is what separated them — and why we spent two years testing whether it could have been spotted in advance.

“Your condo scored well in 2019. Would it today?” PrimeKey was designed to measure eight fundamental drivers surrounding a property. But several of those drivers have a natural shelf life. Our white paper states this very plainly: “Scores have a shelf life.” Take the MOP Cluster. PrimeKey looks at the nearby HDB owners who are approaching their Minimum Occupation Period because they represent a potential future upgrader pool.

How do you reduce the probability of buying the wrong property? There are always projects that look exciting during launch weekend. Beautiful showflats, persuasive narratives, limited-edition discounts, “first-mover advantage”, freehold versus leasehold arguments, transformation stories — you know the drill.