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Branding Ideas for The Modern Real Estate Agent (2020)

Updated: Sep 6, 2020

branding marketing for real estate agents
Brands help you attract; not prospect for life.

One of the best ways to do personal branding is to merge your passions & career together (Yes there are multiple benefits to this approach!).

Branding yourself with just property topics is just too flat and one dimensional in today’s era where people are mostly on social media & consuming content that is either educational or entertaining!

What you need to start doing is to brand yourself together with what you enjoy.

For example,

If you are an avid trekker, you may brand yourself as the #TrekkingRealtor

Like to fish? How about #TheFishingRealtor

Love golfing? #GolfingRealtor

Volunteering? #RealtorWithAHeart

Biking or Cycling? #BikingRealtors

NAVIS Travels off road dirt bike riding real estate agents
Off-Road Dirt Biking with NAVIS! (Okay.. we were just posing.. we were just pillion riders)

Love Cooking? #ChefRealtor

Love Eating? #FoodieRealtor

A musician? How about #HardRockRealtors or #RealMusicians?

You get the drift...

Now why and how does this benefit you?

1st, since it’s a passion of yours, you get to showcase your talent/passion through posting photos; videos of what you always do (or rekindle that passion!)

Hashtag your activities such as #runningsg #golfingsg #foodies etc and that will bring in more eyeballs for you!

It also creates possibilities for interesting content that melds your passions/business.

E.g, Doing a yoga pose photo in a property you’re showing.

Wearing full golfing attire while showing a property with a golf course view? This makes you super memorable compared to generic realtors in the market.

2nd, people like people who are like themselves or have similar passions.

Golfers will enjoy speaking to golfers.

Runners will enjoy hanging out or watching runners.

Fishermen will love talking to fishermen.

You get the picture..

By having a passion+business approach, you ATTRACT like-minded people who will find you interesting, follow you on social media, and more possibly contact you for business reasons.


Won’t you love to work with people who love the same things as you?

I’m sure you would right?

real estate career freedom
Love travelling? How about #TravelXRealtor?
3rd, by going about your passions and posting photos, you now kill 2 birds with 1 stone!

It rewards your soul while being good for business!

The bonus is that you get to grow a network of people with similar passions who will likely introduce you to or pull you along into their group of enthusiasts!

If not, you can take it further & organise your own events and invite others along!

**The organiser always has the largest network & this naturally attracts people to you.

人脉就是钱脉! (A vast network brings vast wealth)

- Runners start organising weekly running events.

- Golfers start organizing monthly golfing trips.

- Chefs start teaching or organising cooking sessions!

- Write blogs, review products/food etc.. all these add more fuel to your outreach as an agent too!

Who said your passions can’t make you money?

Start now; start soon! Don’t be a one dimensional agent!

In this day and age, ATTENTION is the new CURRENCY!

Unlearn & re-learn the habits of today's consumers!

Creativity & Action will attract people to you and provide new opportunities where you never thought possible! 🔥🔥

Did this article give you any ideas or inspiration?

Like, comment on this article and share the love with your friends who need it!


Stuart Chng, Senior Associate Executive Director of OrangeTee & Tie, is a renowned leader and personality in the real estate industry.

He adores music and can play a few instruments decently without upsetting his neighbours. When not doing so, he enjoys pillow fighting with his son and coming up with silly puns which barely amuses his wife.

Professionally, he is a licensed real estate agent, investor, team leader, speaker and columnist for several property newsletters and blogs and is often quoted in media interviews on 938FM, Channel 8, PropertyReport, PropertyGuru and other publications.

Throughout his career, he has helped many clients grow their wealth through selecting great property investments and managing their portfolios actively. Read his clients' reviews here.

Stuart has also coached many top million dollar producing agents from different real estate agencies in Singapore. Read his agents' reviews here.

Relevant Readings:

- Find out how you can build your personal brand in the real estate industry and stand out like a star!

- Find out more about NAVIS Training Programmes.

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