Over the past 15 years training and leading top real estate agents, a few commonalities surface among the top consistent agents which are valuable lessons we can all apply to our own lives.
They are not always the best at sales talk or the smartest in room but time and again, these serial achievers defy market trends and continually produce results regardless of the drop in volume or negative sentiments in the market and media.
And these are some of my findings:
1. Top property agents possess a MIGHTY TINY VOICE in their heads.
We all have this tiny voice; making up stories as we go along the day and encounter different people or events.
These voices control many of us unknowingly. They tell us something is not worth doing, tell us to give up, tell us we are not good enough, tell us to cancel/postpone viewings and appointments etc.
They affect every area of our lives, our confidence, self-esteem and many battles we fight in our hearts & heads which ultimately affects how we behave and function in everyday life.
The ones who do well, recognise this and do not allow the tiny voice to control their lives. Instead, recognizing them as they are – stories told by no one and with no authority to bind them.
These elite group are hence, individuals who in their quietest and most testing moments, able to bounce back from failures very fast, have minimum down time, thrive in competition and continually maintain a healthy, confident and undefeated mental & emotional state of being.
They are competitive but do not pin their sense of self-worth on their success.
2. They are Selective Action Takers
Many property agents appear for trainings, stay long hours in the office, talk about what they want, spend weeks thinking about areas they want to work on, lay out a plan of action and then stop short of doing what ultimately brings them results – Taking Action
In our business, there are too many traps we can possibly fall into.
From not having a plan of action, trying to do and learn everything, not investing money into marketing, being cynical about new methods, pretending to be working but doing admin and research stuff all day (It’s not work unless you’re spending face time with a client), waiting (and hoping) for referrals to come, giving up too easily, being too “light on the ears” and getting distracted from original plans easily etc.
However, only 20% of the activities we do are genuinely productive and gives us the results we want.
Yet, for the majority of realtors, they choose to focus on the 80% of menial tasks and hope for the best outcome.
We have to be selective. We have limited time and energy for work. 80% of your returns will come from 20% of key activities. Focus on those and take consistent action!
Kid yourself no further about how you’re spending your time.
A day passed is a day less in our short lifespan of 30,000 days.