Removing Guesswork From Property Investing with PrimeKey Analysis
- gibbsonang
- 2 hours ago
- 4 min read
In real estate, the difference between a good decision and an average one is rarely luck.
It’s clarity.
For decades, experienced realtors have relied on intuition — a mix of experience, pattern recognition, and market feel — to decide which properties have real growth potential and which should be avoided.
But intuition has myriad of problems;
It’s hard to explain and communicate.
It’s hard to compare and convince.
It’s impossible to improve and scale.
The real estate market is evolving at an incredible pace. Times change and so do strategies and tools.
The best realtors won’t be the loudest or most prominent. They’ll be the clearest and the ones that are able to turn experience into evidence, and evidence into better outcomes for their clients.
Become that realtor with Navis Atlas app and it's game-changing feature — PrimeKey Analysis (PKA).
What is PrimeKey Analysis?
PrimeKey Analysis a key feature on the Navis Atlas app that provides objective investment framework built on 8 proven factors that matter most to property performance.
It translates decades of collective real estate experience into a clear, comparable score — across more than 3,200 projects in Singapore.
Instead of relying on gut feel, realtors and clients can now rely on evidence-backed clarity.
The 8 PrimeKeys that matter
Each factor addresses a real buyer or investor need:
Walking distance to MRT Transport convenience widens the tenant and buyer pool.
Remaining lease tenure Younger properties historically hold and grow value better.
Nearby HDB upgrader pool More potential future buyers = stronger resale demand.
Upcoming land sales nearby New, higher-priced launches lift surrounding property values.
URA Growth Hotspots Aligns with long-term capital appreciation trends.
Project size (number of units) Larger developments benefit from better facilities, scale, and market awareness.
Rental yield of the area Crucial for income-focused investors.
Number of primary schools nearby A key driver for family demand and owner-occupation appeal.
Individually, these are familiar concepts. Together, they form a complete decision framework.
Why this changes the game for realtors
Visual comprehension in seconds
The backend prep work of a property investment consultant can be arduous and tedious. Tell me if this sounds familiar to you; spending hours researching projects, consolidating and filtering information into a presentation format that tries to explain complex ideas (differently to every client), often relying on memories, footnotes while doing your best to not come across as biased.
For new realtors, where/how do you even begin?
A realtor's best point of reference
This is why PrimeKey Analysis is such a game-changer.
Any project’s strengths and weaknesses are visible in seconds, and you can even compare projects by district, region, or client priority objectively. With Navis Atlas, reports can be generated for up to 12 projects to make comparisons visual and persuasive. It even has AI generated explanations to help articulate insights clearly and consistently.
This isn’t just faster research. It’s better advice.
Data is most useful when it can be objectively interpreted and applied
From sales talk to trusted guidance
If you've been in real estate for any amount of time, you would know that without a clients' confidence, an agent's opinion or advice is merely white noise.
PrimeKey Analysis aids realtors by:
Explaining why a property makes sense
Justifying why one option is better than another
Advising sellers whether to hold or recycle capital
Standing out as a data-driven, forward-thinking professional
When clients see structured logic instead of sales talk, trust and confidence follow naturally.
The real advantage: lead generation & differentiation
When every agent sounds similar, structure becomes your edge.
We created PrimeKey Analysis for growth; for realtors can easily present and share never seen before insights that are backed by data and easy to digest. Your role as a trusted property investment consultant is actualised when you educate objectively, with clarity, instead of pitching and pressurising.
That’s how trust is built.
That’s how referrals happen.
That’s how leads become endless.
This is way it is important to arm yourself in an industry where every edge is critical to success,
If you want to arm yourself with the unfair advantage that is Navis Atlas we're more than happy to let you experience a walkthrough of our exclusive app as well as a complimentary PrimeKey Health Score report of your project.
Ready to see the data? Schedule an appointment now!
Need an opinion on your property investment plans, the best buys available or help marketing your properties?
Get a 1-time free 30 min Property Wealth Planning consultation with Stuart and his partners. Schedule one right now.
A PWP consultation includes:
- An in-depth financial affordability assessment and timeline planning
- Highly relevant investment insights
- A clear and customised investment road map
- A curated list of best buys in today's market with good growth potential & minimal risks
- Selecting units with the highest potential in a new launch project
- Advice on marketing and getting a buyer for your property fast
Stuart Chng, Executive Group District Director at Huttons, is a renowned leader and personality in the real estate industry.
He adores music and can play a few instruments decently without upsetting his neighbours. When not doing so, he enjoys pillow fighting with his son and coming up with silly puns which barely amuses his wife.
Professionally, he is a licensed real estate agent, avid investor in options, stocks and real estate, team leader, speaker and columnist for several property newsletters and blogs and is often quoted in media interviews on 938FM, Channel 8, PropertyReport, PropertyGuru and other publications.
Throughout his career, he has helped many clients grow their wealth through selecting great real estate investments and managing their portfolios actively. Read his clients' reviews here.
Stuart has also coached many top million dollar producing agents from top Singapore real estate agencies. Read his agents' reviews here.
Related readings:
Comments